So you didn’t attend Symposium but wanna find out about the Keynotes?
I tried my hand at sketchnoting for the conference and below I’ve included three notes: Mark Frost CEO Sitecore, Paige O’Neill, CMO Sitecore, and Deane Barker, author of ‘Web Content Management: Systems, Features, and Best Practices’
Mark Frost CEO Sitecore – Opening Keynote
- “Elevate the Experience”
- Acquisition of StyleLabs – asset management tools
- Integration with Salesforce Marketing Cloud
- Advanced personalization with Cortex
- Sitecore to adopt a public charity each year; this year, Canada’s SickKids
- Women In Technology was a big theme for the year; stay tuned for a separate post on the topic
Paige O’Neill – CMO Sitecore, Opening Keynote
Three case studies with companies optimizing Sitecore: Volvo (“Cars as a Service”), Cannondale (personalized bike recommendations based on habits), and SickKids (Award for best Acquisition Campaign after making their donation mobile-friendly with unique, personal follow-up).
Deane Barker @gadgetopia – Technical Keynote
This was primarily a discussion on why software continues to get bigger and is it possible to shrink it? Of course it is but not without losing functionality and alienating at least some of the audience. Going headless (separating the presentation from the product), means faster time to market but at what price? Is this trend going to stick around?
For now, there are two directions software can take: continue growing the existing tool and add headless capabilities OR begin with headless and gradually add additionally desired features until you have the full tool.