Behind the Scenes
The host city logistics of organizing the Olympic Games is astounding. There is the Village to construct, each athletic venue and location, the ticketing, security, the personnel, the marketing, and then throw a little Zika into the mix … this year and the last Olympics were full of controversy and, according to the media, were even close to not happening.(Sochi, Rio)
A Sitecore project can begin to feel like this … overwhelming and maybe, not going to be executed. Fear not!
For a client, beginning a new Sitecore project can be daunting, yes. The key is having a project team that has quality leadership and demonstrated experience to execute. It can run like a fine-tuned machine. And regardless of the expertise, there will be hiccups. The key is to understand that, while they are expected to be minimized, obstacles happen and a good team will navigate around them.
Like the Olympics, the project involves much preparation: creating an initial environment and setting up the servers for each step of the project life cycle (venues), executing the authorization and authentication required (ticketing/security), ensuring that the proper team members are included (personnel), inventing the most appealing design to entice people (marketing)…
So what’s the ‘Zika’ of a Sitecore project and how do you prevent it? To me, it can be the perceived lack of confidence in a project team. This tends to happen with inexperienced agencies, junior teams or ones where the client chooses to be more hands off. When a client inflates a project misstep or misinterprets a situation, it can disrupt and potentially derail a project.
A successful project team has rhythmic communication with the client and is transparent with every step. If something goes awry, the client is involved in making decisions to fixing the issue, if needed. If not, the client is fully aware of situations that may hinder the progress of the project and works with leadership to rectify.
Sharing the project experience with the client and having them be an active member of the team is key. The relationship between the agency and client will have no choice but to move forward as one leaving any lack of confidence behind.